Branding of fair`s performances is an inevitable point during organisation of the fair`s campaigns and promotions. It includes design of the stands, info desk, clothes for promoters, gifts …, and all in accordance with the book of standards or not. Its aim is to improve the quality of the Client’s visual identity, generate for Client better recognition at the market, enable its easier communication with the end user, as well as spreading awareness about the Client’s activities and aspirations.