The V.A.F. Agency, using an operative approach in order to make an analysis and marketing research, has achieved the systematic design, collection, analysis and report of the relevant information related to a relevant marketing situation. Years of experience confirm that the numerous and varied opportunities are revealed throughout the identification of the trends and mega trends. Using the global picture, which is influenced by the frequent modifications, the Agency aspires to accompany the six major environmental factors: demographic, economic, socio-cultural, natural, technological and political-legal.

Considering the economical sphere, the attention is primarily focused on the distribution of the incomes and savings, debts and credit availability.

Regarding the demographic environment, the attention is primarily directed towards the increase of the population and non – traditional families, changing of mixes age, ethnic composition and educational level, as well as a movement from the mass marketing to micromarketing. 

The marketing research is the one that aspires to develop the most efficient plan for the collection of the necessary information. The primarily informational base is built up through the five following techniques: observation, focus groups, surveys, behavioural data and experiments.

Depending on the Client’s budget, the Agency employs the following research instruments in order to collect the primarily data:  questionnaire, qualitative measures and mechanical devices.

The market research, the interview of the public opinion and the data analysis are made exclusively for the Client’s needs, what, consequently, excludes any possibility of the access by the third person in once used model.